Monday, 23 October, 2017

Google and HTC Announce US$1.1 Billion Cooperation Agreement

A report says Google is close to buying a stake in Taiwan-based smartphone maker HTC whose logo is displayed at the 2017 Mobile World Congress A report says Google is close to buying a stake in Taiwan-based smartphone maker HTC whose logo is displayed at the 2017 Mobile World Congress
Frank Williams | 21 September, 2017, 05:52

The latter of course had a hand in the development of the Pixel and the Pixel XL, so this could mean that Google can expand its hardware division, paving the way for better flagship devices, in theory at least. Earlier this month, there were already rumors that Google will be acquiring HTC, so if it does turn out to be that, it's not a surprising turn of events after all.

Alphabet's Google has struck a $1.1bn (£822m) deal with Taiwan's HTC to expand its smartphone business.

"HTC has been a longtime partner of Google and has created some of the most lovely, premium devices on the market", said Rick Osterloh, Senior Vice President of Hardware at Google, in a released statement. A major announcement was all but assured Wednesday, when HTC announced it would briefly halt trading on the Taiwan stock exchange ahead of "material information" to come on Thursday (local time).

Google has indicated that making its own hardware, from home speakers to phones, will be a continued focus as the company tries to specialize its software for advanced artificial intelligence and virtual reality.

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HTC was the fifth biggest smartphone manufacturer in the world in 2011, according to figures from Statistica, accounting for 10.7 per cent of the market in Q2 that year. By January of 2014, however, Google had soured on its Motorola acquisition and reached a deal to sell the company off to Lenovo for a fraction of what it had originally paid. In addition to the talented and experienced team of professionals, Google will continue to have access to HTC's IP to support the Pixel smartphone family.

Google's getting into the phone hardware business. HTC says numerous employees worked with Google to develop the Pixel smartphones.

Google, however, has provided a lifeline for HTC over the past few years.

But despite the company's proven ability to design and produce excellent hardware, HTC has in recent years been unable to release a hit with consumers that approaches sales of Samsung's Android phones or the iPhone.

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