Saturday, 16 December, 2017

Instagram is testing a standalone messaging app called Direct

IG Direct Instagram may be following Facebook in pushing private messaging into a standalone app
Kayla Schwartz | 07 December, 2017, 19:41

And it looks like Instagram is back on its bullshit with a new standalone messaging app. The firm has yet to officially announce the test and the reasoning behind it, though its motivation is likely similar to that Facebook had for spinning off Messenger, with the Menlo Park-based company previously claiming it made a decision to split the omnipresent social media service into two so that it's able to simultaneously focus on delivering a premium messaging and social media experience. "Direct has grown within Instagram over the past four years, but we can make it even better if it stands on its own", Hemal Shah, a product manager at Instagram, told The Verge. When you open Direct, it goes straight to the camera - perhaps in an effort to condition you into creating and sharing content.

The app consists of three main panes interfaces.

Direct, which now opens to the camera in a similar way as to how the other social media photo-based platform Snapchat does. If users don't actually want to take a photo in the Direct app, they could simply swipe down from the top and start typing a message. The direct messaging feature is removed from Instagram once Direct is downloaded, but you can easily access it by swiping once again to the left in Instagram to see the Direct logo and then jump right to it.

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Instagram has reportedly yet to attach a time frame for separating Direct Messages from its popular mobile app, though that appears to be a long-term goal for the company and one that's expected to be achieved at some point in 2018. If Instagram decides to release Direct globally, it could become the next big private messaging platform right next to Facebook's Messenger. It even led to quite a few 1-star reviews.

Well, get ready for the sequel, as the same thing is about to happen with Instagram. Otherwise, I wouldn't expect a lot of users to use the app.

The app, Direct, is available now for both Android and iOS in six countries-Chile, Israel, Italy, Portugal, Turkey, and Uruguay, the Verge reported.

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