CES: Samsung and Harman unveil new automotive solution
12 January, 2018, 22:35
During the Consumer Electronics Show 2018, Samsung and Harman together unveiled an advanced automotive platform, or "digital cockpit", the first fruits of their joint development of automotive electronics technology since the Korean tech giant bought Harman in March a year ago.
The Digital Cockpit platform brings an entirely new generation of communication and ergonomics inside vehicles, allowing drivers to focus on the road ahead while intuitively and safely interacting with their in-car technology.
One of the products of DRVLINE platform that Samsung and Harman highlighted in their announcement is the forward-facing camera that the two developed together.
The HARMAN Digital Cockpit platform further expands the connected experience in automobiles.
Software to control the air-conditioner, music and lighting is operated through Samsung's artificial intelligence technology Bixby.
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The multi-display layout leverages HARMAN's Ignite Platform and offers increased personalization by utilizing smartphones.
"HARMAN has the heritage and expertise in automotive, and collectively HARMAN and Samsung harness our best technologies and global scale to accelerate how we better serve the needs of automakers in this rapidly evolving automotive market".
A new ADAS product that uses the platform will feature lane-departure warning, adaptive cruise control, collision warning, and pedestrian warning algorithms. This has given the company position as the go-to partner for Original Equipment Manufacturers (OEM) and Mobility as a Service (MaaS) providers in the autonomous driving market. Essentially the platform lets OEMs work towards future Level 5 autonomy. It also teased that it has "already signed with a leading European automaker" as the first customer for the solution; the identity of that automaker will be revealed at Samsung's and Harman's CES booths.
The companies are also jointly developing a 5G telematics solution that comes with a control unit with modular design that will provide high-resolution streaming and cloud-based applications in vehicles.
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