Cindy Crawford Recreates 1992 Pepsi Ad for New Super Bowl Promo
Cindy Crawford Recreates 1992 Pepsi Ad for New Super Bowl Promo
Cindy Crawford to Reprise Iconic Role in Pepsi Ad With Son Presley Gerber
13 January, 2018, 01:55
PepsiCo Inc.is devoting one of its coveted Super Bowl ads to its namesake soda brand and enlisting Cindy Crawford's help, as the beverage company tries to claw back some of its lost market share.
Supermodel Cindy Crawford is taking fans back in time by recreating her famous 1992 PepsiSuper Bowl promo with her son for this year's (18) sports extravaganza.
"This time of year it always gets featured in the roundups of the Best Super Bowl Commercials ever, and every January I revisit my original Pepsi spot that I just love because the music was flawless and the little boys were ideal and it was just one of those commercials that everyone loved and it made people happy", Crawford said on Thursday (January 11th). She continued, "The commercial was a big moment for me and has spanned generations". The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot.
Crawford is aware that her Pepsi spot has become a pop culture classic.
The campaign kicks off in February with the debut of an in-game advertisement during Super Bowl LII and the PepsiSuper Bowl LII Halftime Show, as well as a Pepsi Generations Live pop-up that will be at key cultural moments across the USA throughout the year, starting with the Super Bowl in Minneapolis. The new spot is part of the company's "Pepsi Generation" campaign. "Pepsi Generations" will highlight Pepsi's past, present, and future including the best moments from Pepsi history, iconic new moments for today, and how the stage can be set for an exciting future. The spot ran in 1992, and 25 years later Crawford and Pepsi got together to do it all over again.
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At the game on February 4, Justin Timberlake will headline the PepsiSuper Bowl LII Halftime Show. This is the sixth consecutive year Pepsi has sponsored the halftime show.
It kicks off yearlong a campaign about "Pepsi Generations" that will feature other icons from Pepsi's past. Beginning Jan. 29, the retro packaging will be available at major retailers nationwide in two-liter bottles, 20-oz. bottles and 12-oz. can 12-packs.
The brand is also returning to its Pepsi Stuff loyalty program first released in 1996.
The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the US meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history".
"It's me being sexy and getting out of a vehicle, but with these little boys kind of looking", she said, explaining the Super Bowl spot.
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