Diet Coke Announces Biggest Product & Marketing Makeover in Its History
Diet Coke Announces Biggest Product & Marketing Makeover in Its History
New Diet Coke cans and flavors January 2018
13 January, 2018, 01:19
Additionally, new flavors have been added, including Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.
With flavoured sparkling water drinks like La Croix and S. Pellegrino growing in popularity, Diet Coke's latest move is a way to keep up with the changing trends in flavours and packaging.
The Coca-Cola Company has announced that it is updating its Diet Coke brand, in a bid to appeal to younger consumers. "We're modernizing what has made Diet Coke so special for a new generation..."
Coca-Cola Co., facing an industrywide retreat from artificially sweetened sodas, is hoping its biggest Diet Coke makeover ever can win back consumers.
During the product's development process, Acevedo's department spoke with more than 10,000 Americans and created over 30 test flavours, including Diet Coke with "tropical, citrus and even botanical notes".
Fun fact: Diet Coke was first released in 1982 and it targeted baby boomers, those who were "getting 20 years older and 20 pounds heavier". The taste of the plain Diet Coke will stay the same, the Atlanta company said.
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While they'll be sold in Canada and the U.S.in "sleek" 12-oz. cans - as singles and in eight-packs - the original Diet Coke will continue to be available in all of its current sizes.
In spite of these new changes, Coca-Cola says that the recipe for its classic Diet Coke has not been reformulated.
Shares of Coca-Cola Bottling Co Consolidated (NASDAQ:COKE) opened at $203.96 on Friday. The slimmer 12-ounce cans retain the brand's iconic silver color, offering a simplified color palette focused on silver and red with accents of bold color to represent the new flavors.
The new US Diet Coke packaging shift seems to contradict its previous message. "While the low- and no-calorie beverage category has been under pressure, its performance has been improving recently, and Diet Coke remains an incredibly strong brand", said Acevedo.
Diet Coke, known as Coca-Cola light in most worldwide markets, is available in more than 110 countries around the world.
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