Wednesday, 19 December, 2018

Super Bowl protests won't be ignored, NBC says

Super Bowl protests won't be ignored, NBC says NBC executive Fred Gaudelli says network will show national anthem kneeling at Super Bowl if it happens
Freda Brock | 13 January, 2018, 12:53

Ads are going for slightly more than $5 million per 30-second spot.

Gaudelli said the broadcasting team of Al Michaels and Cris Collinsworth would probably identify the players, explain the backstory of the polarizing protests "and then get on with the game".

One fan in particular might be vexed on game day, however. The last time NBC had the game in 2015, advertisers paid an average of $4.5 million per spot.

"All we have seen is enthusiasm for the Super Bowl", he said.

A vast stable of advertisers will run spots during this year's Super Bowl, with auto makers continuing to have a strong presence and increased buying by consumer packaged goods companies, Lovinger said. "The game itself nearly transcends the season".

NFL Playoff Predictions

"It was a pretty big story in our country this fall", Gaudelli said Tuesday.

NBC said it has fewer than 10 spots left to sell in game, and its pre-game and post-game shows are almost sold out as well, as is the post-Super Bowl broadcast of the hit show This is Us.

For NBC, this poses a question: Do you show kneeling players during the Anthem and risk your own viewership; or, do you keep the focus on Pink in order to steer clear of controversy?

Four all-white co-hosts of the Fox News program Outnumbered expressed outrage that National Football League players might kneel at Super Bowl LII to protest systemic racism in America. The running commentary and sharing of spots on social media have expanded the reach of the high-priced commercials beyond the telecast. He projected a $900 million take in ad revenue, which he said would be a record for a Winter Olympics.

Mr. Lovinger also indicated that advertisers have not appeared concerned with ratings, or the anthem protests. During the 2016 Summer Olympics in Rio, 30 percent of the audience watched on internet-connected televisions.

Donald Trump blasts court for protecting DACA 'Dreamers'
Marcelo Betti is an immigration lawyer in Traverse City who has worked with DACA recipients in northern MI . That's important because it would allow the House to pass the bill with only Republican votes.

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