Friday, 16 November, 2018

Youtube just changed eligibility criteria for monetization

YouTube Logan Paul suspension Logan Paul You Tube channel Google Preferred video list You Tube suicide victim video Logan Paul videos You Tube Foursome series controversial You Tube videos Youtube just changed eligibility criteria for monetization
Freda Brock | 17 January, 2018, 19:43

After a 2017 of much controversy for video sharing site YouTube, the website has announced significant changes to its YouTube Partner Program (YPP) and monetization policies.

YouTube is making it harder for some creators to earn money from their videos.

The older criteria set 10,000 views as the threshold for a channel to join the ads program. Google said now the new requirement is 4,000 hours of watch-time within the past 12 months and 1,000 subscribers.

Senior Google executives Neal Mohan, chief product officer, Robert Kyncl, chief business officer, plus Paul Muret, vice president, display, video & analytics, today (16 January) acknowledged they "need to do more", and jointly unveiled a multi-tiered update to YouTube's approach to protecting marketers from having their ads served against inappropriate content.

In a statement shared with AdNews, a YouTube spokesperson said: "In light of recent events, we have chose to remove Logan Paul's channels from Google Preferred".

Sean Payton on doing 'Skol' clap: 'Good playoff fun'
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Moving forward, content and channels on its Google Preferred program will also be manually reviewed.

Besides shoring up Preferred, Google is raising the bar for YouTube channels that are eligible to make money from ads. These new requirements kick in from February 20, 2018. Other changes include working with outside vendors to create third-party brand safety reporting on YouTube.

Lastly, Google is providing advertisers more transparency into what kind of channels they can potentially run ads on before they pull the trigger on campaigns - and what tradeoffs might occur if they opt out of certain content. "Those of you who want more details around this change, or haven't yet reached this new 4,000 hour/1,000 subscriber threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow your channels". "After thoughtful consideration, we believe these are necessary compromises to protect our community", it said. This will allow ads to only run on videos that have been verified to meet its ad-friendly guidelines.

However, not everyone thinks it's a bad idea-with some stating that the platform should have never automatically monetized new channels in the first place. This section will now offer not only "the most popular content on YouTube, but also the most vetted".

The tech giant will also set up a manual review process by the middle of February in the US and March in other countries to provide new controls to ensure advertisers that their ads don't run next to offensive content.

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