Tuesday, 19 June, 2018

Apple reportedly halves iPhone X production after disappointing holiday sales

Apple to launch four new iPhones this year: report Report: Apple Inc. (AAPL) Slashing iPhone X Production Amid Weak Demand
Frank Williams | 30 January, 2018, 22:25

Longbow Research lowered its rating on Apple shares to neutral from buy on January 17, predicting the company will ship fewer iPhones than expected in fiscal 2018.

'Apple earnings should handily beat December quarter expectations, but March guidance could moderately disappoint, ' UBS analysts said.

According to a report in Nikkei Asian Review on Tuesday, the Cupertino-based giant has notified suppliers that it had chose to cut the iPhone manufacturing by 50 per cent owing to slower-than-expected sales in Europe, the United States and China. That's still a huge amount of iPhones, but when compared to Apple's original production plans for 40 million iPhone X phones, that 20 million figure hints at possible trouble.

Analysts warn Apple not to reduce the price of iPhone X because that could affect sales of the company's mid-range models that have sustainable sales in the market.

Last month, a report mentioned that the iPhone X had been outsold by the iPhone 8 and iPhone 8 Plus combined. Among them will be the iPhone X Plus - X to the same iPhone, only with a larger display, as well as a number of internal changes. She reduced her forecast for iPhone X production to 20 million units for the first quarter from 30 million units.

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Quite a few of Apple's iPhone parts suppliers are based in Asia. Apple shares have been falling in early 2018 on fears that the iPhone X has not been a hit with customers. It's said to use a rectangular one-cell battery with a capacity of 2850-2950 mAh and have 3GB of RAM. Many Chinese smartphone makers have started lining up outside the doors of Samsung and LG to procure OLED panels for their future devices.

Kuo said demand for the latest iPhone model has been weaker than expected because of various issues such as the relatively small size of its screen.

A recent Apple leak suggested the firm could cancel the iPhone X. The smartphone is the first of its kind for Apple that includes an organic light-emitting diode display.

For now, many investors appear to be focusing on analyst comments and media reports that Apple is dramatically reducing its iPhone X orders with its suppliers. "As such, we believe Apple is unlikely to have enough spare resources to develop a new iPhone model for launch in 2Q18", he added. He also predicts that the handset will simply have a faster processor and will have a lower price.

Apple didn't respond to a request for comment Monday.

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