Tuesday, 21 August, 2018

Facebook Is Losing Friends as Snapchat Lures UK Teens

Facebook Losing Younger Users Facebook to lose HUNDREDS OF THOUSANDS of young Brits in 2018 – here's where they're all going
Kayla Schwartz | 12 February, 2018, 15:30

In addition, eMarketer has reduced it estimates among 18 to 24-year-olds by over five percentage points to 83 per cent of social network users.

The report says that while Facebook has so far been successful in keeping hold of younger users shifting to services such as Instagram, which it bought in 2012 for $1bn, defectors are now increasingly heading to upstart Snapchat. However, a new report suggests Facebook is losing the battle for younger users to Snapchat and other options. eMarketer's latest social network usage forecast expects fewer new users under 24 will sign up to Facebook during 2018.

Snapchat is also growing its user base in the United Kingdom with close to 43% of social network users predicted to log on in 2018, which is more than double its penetration rate from three years ago.

While Facebook may lose out on the number of new, younger users, growth among those over the age of 55 is expected to prop up its user growth figures. Snapchat's popularity with teens and young adults rose significantly since the platform first launched in 2011.

eMarketer predicts that the number of US Facebook users under 12 (below the minimum age for registering on the site) will drop by 9.3% this year, while the number of users between 12 and 17, and 18 and 24 will decrease by 5.6% and 5.8% respectively.

Artist alleges her art was stolen for "All The Stars" video
So, when the video was released, she was surprised to see her gold patterned style closely duplicated in a 19-second scene. According to a report from The New York Times , however, Viktor is claiming that her work was used without permission.

The Guardian reports that 500,000 over-55s are expected to join Facebook this year, meaning there will be 6.4 million people over 55, the second-biggest group after 16-34s.

According to the report, Instagram is expected to gain roughly 1.6 million young users up to 24 years old, but Snapchat will get the upper hand.

However, eMarketer does note that while Snapchat is popular mainly among youngsters right now, it could appeal to more age groups in the future.

Around 43 per cent of social media users will use Snapchat this year, which eMarketer said is more than twice its penetration rate from three years ago.

This is the first time its predicted a decline in that age group. The social network is expected to reach 169.5 million U.S. users this year, marking just a slight increase of almost 1 percent compared to 2017.

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