Saturday, 20 October, 2018

With Fifty Shades Freed, the Franchise Crosses $1 Billion

Weekend Box Office: 'Fifty Shades Freed' Climaxes With $137M Global Debut Fifty Shades Freed whips Peter Rabbit, 15:17 to Paris at the box office
Freda Brock | 12 February, 2018, 06:42

Overall the marketplace is still down around 1.8 percent for the year and around 27 percent from the same weekend last year, which, comScore senior media analyst Paul Dergarabedian notes, saw the launch of "The Lego Batman Movie, " "Fifty Shades Darker',' and "John Wick: Chapter 2, " all of which opened over $30 million".

Based on the third and final entry in the book series by British author E.L. James, the film was anticipated to gross about $33 million in North America, according to people who have reviewed pre-release audience surveys.

"We are exhilarated with the results", said Jim Orr of the franchise's distributor, Universal Pictures.

And fans turned out for Fifty Shades Freed to see how the passionate love story between kinky billionaire Christian Grey, played by Jamie Dornan, and Dakota Johnson's naive Anastasia Steele played out.

Its the "climax" to the Fifty Shades series and judging from the critical response Fifty Shades Freed is 1 film too many. We expect similar if not even more robust results for Valentine's Day on Wednesday.

The final installment of Universal's erotic trilogy based on the books of E.L. James is on track to debut with about $38.8 million from 3,768 theaters in the US and Canada this weekend, outpacing fellow newcomers Peter Rabbit and 15:17 to Paris while unseating Jumanji: Welcome to the Jungle. Directed by Will Gluck, "Peter Rabbit" is based on the stories of the character of the same name created by Beatrix Potter.

Weekend Box Office: 'Fifty Shades Freed' Climaxes With $137M Global Debut

"The 15:17 to Paris" follows a handful of Eastwood-directed hits about homegrown heroism, including "Sully" and "American Sniper".

And Clint Eastwood's terrorism movie The 15:17 to Paris got terrible reviews by critics, taking in just $12.6 million on the weekend.

Rounding out the top five, Fox's "The Greatest Showman", also in its eighth week, added $6.4 million for a cumulative $146.5 million.

The dramatic thriller is about the true story of three American soldiers and lifelong pals as they thwart a terrorist attack on a train.

Next week, Disney opens the highly anticipated "Black Panther", Lionsgate debuts the animated "Early Man" and Pure Flix premieres the drama "Samson".

Pebble Beach Pro-Am: Ted Potter Jr wins second PGA Tour title
His only blemish Sunday was a three-putt bogey on is first hole but after that it was smooth sailing the rest of the way. Johnson was quick out of the blocks with an eagle at the par-five second hole.

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