Tuesday, 23 October, 2018

Google set to show the potential of RCS at MWC 2018

RCS Universal Profile partners RCS Universal Profile partners
Kayla Schwartz | 24 February, 2018, 01:02

So far, several companies in the United States and Mexico have already signed up for Google's Early Access Program in order to better engage with their customers. Specifically, the company said America Movil, AT&T in Mexico, Celcom Axiata Berhad, Freedom Mobile, Oi, Telia Company and Telefonica joined Deutsche Telekom, Globe Telecom, Orange, Rogers Communications, Sprint and Telenor Group in a promise to offer RCS messaging through Google's Jibe RCS cloud. "Developers choose to build this messaging experience using Twilio because instead of wrestling with variations in APIs and tooling, they can integrate every messaging channel - including RCS - into their applications through one simple API". By using RCS, business can send more than just text messages. That platform is aimed at helping Google's telecommunications partners begin providing RCS messaging capabilities to their customers. Here, it will also show how businesses and consumers can benefit from RCS communications. Google is now working with 43 RCS partners, according to Amir Sarhangi, the company's head of RCS. Over the past couple of years, Google has dedicated itself to facilitating carriers transition to RCS on a global scale and Google announces that it is working closely with 43 carriers and various OEMs to make this a reality. One of the tricks Google is working on is RCS business messaging and that service has taken off well for Google with the search giant stating that companies across the food, travel, retail, and delivery services in the US and Mexico are having better conversations with customers thanks to this service. If they've already opted in to receive SMS from you, they are automatically upgraded to RCS if they use Android Messages.

Examples of companies already using RCS include Sprint, 1-800 Contacts, 1-800 Flowers, Booking.com, Mobivity, OpenMarket and Smooch.

Google and other companies in its Early Access Program have also given demonstrations at other past events, including last year's MWC Americas.

Vehicle rams security barrier near White House, building on lockdown
A woman has been taken into custody after reportedly ramming a white minivan into a security barrier outside the White House. March 2017: A man armed with pepper spray spent more than 16 minutes inside the White House grounds after jumping the fence.

"Business SMS is estimated to be a $40B+ market in 2017", Sarhangi told the GSMA in an interview a year ago.

Google wrote, "With RCS, businesses can send more useful and interactive messages to their customers".

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