Monday, 17 December, 2018

Google Asks for Check for Zagat

Google Sells Zagat Google is selling Zagat to The Infatuation. Getty
Kayla Schwartz | 06 March, 2018, 03:13

Google thought about trying to launch an IPO for Zagat back in 2016 when it revamped the review app with individually tailored results, but it didn't come to fruition. "Iconic brands don't become available very often, and Zagat is about as iconic as it gets".

Stang and his The Infatuation co-founder Andrew Steinthal are two former music industry executives founded the company as a way to recommend restaurants and bars to their friends. At the same time, the company plans help it with a "tech-drive platform" that will provide a "more meaningful alternative" to crowdsource review sites like Yelp.

Google didn't provide a reason why it was selling Zagat, but the restaurant review brand hasn't had much luck either.

Meanwhile, New York City based The Infatuation has grown to be a sort of modern-day version of Zagat, for an era in which people hunt for restaurant recommendations on their smartphones, not in physical books.

WhatsApp to increase timeframe for delete message option
In the latest beta update, WhatsApp is also trialling the capability to forward messages from one chat directly into another one. As reported by WABetainfo earlier in the day, WhatsApp is all set to bring the locked voice recording feature to Android .

"The company has succeeded in part by embracing technologies both new and old: "It popularized "#EEEEEATS" as a branded hashtag on Instagram, and runs a slew of food-related accounts on the social network. However, The Infatuation divulged that it intends to continue operating the service as a standalone website under the current brand.

"We relate to audiences in a way that other entities aren't", Stang said. "Their innovative approach, and their passion for helping people discover great restaurants and for building community line up with what we built with Zagat from the very beginning".

As detailed, The Infatuation has reached an agreement with Google to take possession of Zagat, though, no financials of the deal have been disclosed.

Zagat will remain a separate platform, working in tandem with The Information, according to the company.

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