Wednesday, 20 June, 2018

Apple buys digital magazine distributor Texture, says it's committed to quality journalism

Apple Senior Vice President Eddy Cue who runs its media business    
   Asa Mathat Apple Senior Vice President Eddy Cue who runs its media business Asa Mathat
Frank Williams | 12 March, 2018, 20:10

Apple made its first big push to integrate magazines and newspapers into its devices with an application called Newsstand in 2011.

"We're excited Texture will join Apple, along with an impressive catalogue of magazines from numerous world's leading publishers", said Eddy Cue, Apple's senior vice-president of internet software and services.

Texture is a pretty large company with "hundreds of thousands" of subscribers, which means that Apple already has a decent base to work with as they make efforts to expand the reach of the digital magazine into the arms of more of their massive user base. Texture, which gives you unlimited access to different magazines for a single fee, has been billed as something like a Netflix for magazines. Some publications available include People, Vanity Fair, Esquire, Good Housekeeping and GQ. It replaced that with the more comprehensive Apple News service a couple of years ago.

S.Korea asks United States for steel tariffs exclusion
National Security Adviser Chung Eui-yong arrived in Beijing on Monday morning and met with Chinese State Councilor Yang Jiechi. The South Korean government offered up another idea for where the US and North Korea could hold talks this spring.

"I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple", said John Loughlin, its chief executive.

In a joint statement, publishers Conde Nast, Hearst Magazines, and Meredith said the acquisition will help further their mission.

Cue said Apple has always taken a more aggressively hands-on approach, setting up strict guidelines and rigorously reviewing each app seeking distribution through the App store. While Facebook and YouTube rely nearly exclusively on software tools to decide what news people will see - Facebook fired its news curators in 2016 - Apple has a human editorial team for Apple News, the company's news aggregator app that comes pre-installed in smartphones. At that point, we should have more information both as to the intentions of the company with the service as well as the future of the application as it now stands.

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