Tuesday, 25 September, 2018

Bitcoin stumbles as Google plans to ban all cryptocurrency related ads

Source Shutterstock Source Shutterstock
Frank Williams | 14 March, 2018, 11:46

This was possible in part thanks to new technology that lets the team remove Google ads from individual pages on a website that violate its policies, helping scale enforcement for policies that prohibit monetization of inappropriate and controversial content.

Google is joining Facebook in banning advertising for Bitcoin and other cryptocurrencies.

For context, Google has lumped in the announcement together with the ban of ads for binary options, forex and financial spread betting.

Google, the largest provider of digital advertising on the internet, announced on Tuesday that it plans to change its advertising policy for certain financial services, including cryptocurrencies, starting in June.

According to the document, ads related to "cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)" will no longer be allowed on Google's AdWords platform. We blocked 79 million ads in our network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites a year ago.

Foreign law firms, lawyers can not practise in India
Modifying the High Court order, the top court said: "We hold that mere label of such services can not be treated as conclusive".

Alphabet Inc. owned Google LLC has recently announced that it is going to block ads for "cryptocurrencies and related content" in its updated policy, as reported by Bloomberg. Last year, Google generated $95.4 billion in ad revenue, up 20 percent from 2016.

The company said it down more than 3.2 bn ads that violated its advertising policies in 2017, as well as blocking 79m ads in its network that attempted to send users to malware-laden sites.

And it's working! In 2017, Google noticed that this specific type of scam steadily declined on their networks as the year progressed: In a single month in 2016, they reviewed more than 1,200 sites for potentially violating their new misrepresentative content policy and terminated 200 publishers.

Bloomberg reported that the company suspended 7,000 customer accounts for ads that impersonated a news article-what Google calls "tabloid cloaking"-and blocked more than 12,000 websites for copying information from other publications".

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