Apple Designing Own Screen Displays in Secret California Plant
Apple Designing Own Screen Displays in Secret California Plant
Image source You Tube Video Screenshot
19 March, 2018, 21:39
According to Bloomberg, Leading US technology software and hardware company Apple is now developing a new range of LED displays at a manufacturing facility in California. MicroLED panels are more hard to produce than other display technologies. The move may also be damaging to Universal Display Corp, which is one of the key inventors of the OLED technology. Customers need to wait for few years for getting the required results.
But it appears that Apple never gave up on MicroLED. The report says Apple Watch would receive the new displays first, followed by iPhone, but the advancements are still likely years away. Every company can buy LCD or OLED displays however, only Apple could own MicroLED. Getting into the business of screen manufacturing will require significant capital and investment in manufacturing equipment. By the time the technology will gain traction in the market, some other might supplant it.
Currently, smartphones and other gadgets fundamentally use off-the-shelf display technology.
While display makers are already anxious, they don't need to worry about losing Apple's business yet.
The company's purchase of OLED panels will reach about 110 to 130 million units in 2018, which includes 70 to 80 million units for the current 5.9-inch iPhone X and a similar sized upgraded version. Fans hope Apple will be generous enough to pass on the benefits to consumers by reducing the selling price of the iPhones and Watches.
Apple wants to design its phones completely in-house. The facility also consists of a special area for the intricate procedure of growing LEDs.
But according to Bloomberg, Apple is now looking to produce its own device displays for the first time - much to the dismay of Samsung and LG, we imagine.
Apple's interest in this next-gen MicroLED technology is not new. It's also significantly brighter than OLED, and has a longer lifespan. The finer level of control over different colors offers engineers ability to design efficiently.
Ultimately, Apple will likely outsource production of its new screen technology to minimise the risk of hurting its bottom line with manufacturing snafus. The report points out that this technology will take at least, four to five years to make an appearance on the iPhone. The screen of Apple Watch has been manufactured with LG Display. Each pixel comes from what's called a "donor wafer" which then mass transferred to a microLED screen.
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