Monday, 24 September, 2018

Apple News could become your next monthly subscription

Texture on iPhone and iPad Texture on iPhone and iPad
Kayla Schwartz | 17 April, 2018, 17:45

Apple is planning to launch a new premium news subscription service, based on its recent acquisition of magazine app Texture, people familiar with the matter told Bloomberg News.

Apple has been looking for revenue from services to complement its device sales for years, which is why the success of Apple Music has been such a boon for the company.

Apple executives have said they plan to hit a target of $50 billion in services revenue by 2021.

Apple is no stranger to delivering people their news, with the Apple News app launching alongside iOS 9 two and a half years ago.

Gmail is about to get a redesign and major update
Finally, an email can be locked behind a two-factor authentication process to ensure that only the intended recipient can read it. Furthermore, after a specific time period, the email will automatically disappear from both sender and receiver's inbox.

But it's likely that Apple will approach the subscription service as Texture has, aggregating hundreds of magazines together in an all-you-can-read monthly service, rather than focusing on individual subscriptions.

The move has the potential to more than modestly alter the Apple News app, which now focuses nearly exclusively on providing free news to iOS users. Altering the balance in favor of more subscription-based content could transform Apple News from a library- or RSS-like aggregator into more of a store. Back in 2014, the company bought Beats and the Beats Music service that had less than a million subscribers at the time.

Currently, Apple sells subscriptions for iCloud storage and Apple Music. Texture previously had about 100 staff members. The company's SVP Eddy Cue spoke about a number of topics at SXSW last month, including the current Apple News app. Apple rarely cuts positions, but after the company acquired Beats, it released about 200 people.

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