Monday, 10 December, 2018

Facebook updates with post on logged-out data collection

Facebook updates with post on logged-out data collection Facebook updates with post on logged-out data collection
Frank Williams | 17 April, 2018, 16:22

After Facebook CEO Mark Zuckerberg testified in front of the US Congress last week, the company on Tuesday tried to clarify on questions how it collects data when people are not directly using the website or app. Not really. Any website that uses Facebook log in or sign up option, runs Facebook ads, has a Like button alongside its posts or uses Facebook analytics sends information about your browsing activity back to the social network. Every time users visit one of the websites or apps which use any of these tools, Facebook collects information about them.

Facebook Analytics provides developers information on how people are spending time on their websites and apps.

"When you visit a site or app that uses our services, we receive information even if you're logged out or don't have a Facebook account", product management director David Baser said in a post on the social network's blog.

This means that if a website embeds any of the engagement tools by Facebook, the social media network also gets access to the user data shared by the browser with the website. "These companies and many others also offer advertising services", adds Baser. He says that companies like Twitter, Pinterest and LinkedIn also have Facebook-like Like and Share buttons to help user share things on website. Google has a popular analytics service. In its proxy, Facebook says it does "not consider Mr. Zuckerberg's overall security to be a perquisite for his benefit", but now discloses the costs as "all other" compensation in the company's proxy.

Your browser (Chrome, Safari or Firefox) shares your IP address so the website knows where to send the site content. "This can help with things like saving items in your shopping cart", Facebook explained.

Hollywood star Gwyneth Paltrow held 'secret wedding' bash with star pals
The soon-to-be mom of three finished off her glamorous look with a swipe of red-orange lipstick and a tousled pixie cut. Paltrow, 45, looked as stunning as ever in a one-shoulder burgundy gown at the bash, which was thrown by Ryan Murphy .

There are three main ways in which Facebook apparently uses the information it receives.

"Facebook provides a network where the users, while getting free services majority consider useful, are subject to a multitude of nontransparent analyses, profiling, and other mostly obscure algorithmical processing", said Johannes Caspar, the data protection commissioner for Hamburg, Germany.

"Whether it's information from apps and websites, or information you share with other people on Facebook, we want to put you in control - and be transparent about what information Facebook has and how it is used", Baser wrote in conclusion.

The massive amount of data Facebook collects on its users is not technically sold to third parties. "This allows us to give advertisers stats about how many people are responding to their ads - even if they saw the ad on a different device - without us sharing anyone's personal information". "I believe people own their content", he told the US Congress.

A new study detailing foreign influence on Facebook ahead of the 2016 election found that one-sixth of 122 "suspicious" advertisers who purchased issue and political ads on the platform were Russian trolls.

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