Saturday, 22 September, 2018

Amazon Prime chooses Florida for new Whole Foods discounts

Experience upcoming Amazon program Next Up at Amazon-Run Whole Foods: Half-Priced Halibut Steaks
Laurie Berry | 16 May, 2018, 12:53

Amazon is taking the next step in its integration with Whole Foods Market, confirming that it will offer 10 percent discounts on Whole Foods sale items and special deals on top grocery items to its more than 100 million Amazon Prime members.

So far, the perks are available in Florida and will roll out to all other stores starting this summer. Nearly immediately following the acquisition, it began slashing prices in Whole Foods' stores. These will be labeled in store with yellow "10% off" sale signs, and "Prime Member Deal" signs, respectively.

For instance, this week in Florida, wild-caught halibut steaks will be $9.99 a pound, about half the regular price.

A Whole Foods Market store logo is pictured on a building in Boca Raton, Florida March 19, 2016. However this is an interesting idea, tying together this idea of providing fresh foods at a good price to Prime members.

Hue Jackson Finally Going To Jump Into A Lake
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To get the benefits, Prime members will need to download the Whole Foods app on their phone and input their Prime information. Alternately, they can opt in to use their phone number at checkout, if preferred.

The move - which Amazon had been planning even before it closed the $13.5 billion acquisition of the organic grocer in August - is the latest link between Whole Foods and Amazon's broader commerce empire. Earlier this year, Amazon launched free, two-hour delivery on Whole Foods groceries through its Prime Now service in 10 cities. It also offers 5 percent back on all Whole Foods purchases to customers with the Amazon Prime credit card.

And the stores themselves are serving as the brick-and-mortar presence for Amazon's online store, with things like Amazon Lockers, support for returns, and the ability to shop Amazon hardware, like Echo speakers and Fire TV.

Discounts for Prime members will work through the Whole Foods Market app. Amazon says Prime members will sign into the app using their Amazon accounts, and then scan the "Prime Code" inside the app when they check out at Whole Foods. Technical difficulties have prevented Amazon from integrating Prime into Whole Foods locations as quickly as executives hoped, one source says.

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