Wednesday, 26 September, 2018

Microsoft plans to launch low-priced Surface tablets to compete with iPads

Bloomberg: Microsoft plans lower-cost Surface tablets to battle Apple Microsoft reportedly planning cheaper Surface tablets to compete against $329 iPad
Kayla Schwartz | 16 May, 2018, 17:16

Microsoft is reportedly planning to release a line of cheaper Surface tablets that will allow it to compete more effectively with Apple's iPads. The move is aimed at taking market share from Apple's iPad, which dominates the lower-cost tablet market.

The new Surface tablets would cost about $400 and feature 10-in. screens, rounded edges, USB-C connectivity (a first for Surfaces), and weight about 20% less than the Pro models.

Nokia X6 launched in China: Price, specifications and more
A hybrid slot is onboard as well letting you expand the storage via a microSD card if you are willing to give up the second SIM. It includes WiFi 802.11 a/b/g/n/ac for connectivity, Bluetooth 5.0, GPS/AGPS+GLONASS+Beidou as well for connectivity.

Significantly lighter than the latest Pro generation, the new unnamed budget-friendly Surface is also expected to lose quite a bit of battery life while still packing Intel processing power and graphics muscle. According to the report, the new Surfaces should start at around $400 without accessories like a keyboard, which is $99 cheaper than the 2015 Surface 3.

This won't be the first time Microsoft tried to sell low-priced Surface Tablets (remember Surface RT?) but it looks like the company has a better strategy in place this time. Microsoft's Surface hardware business had sales of $4.4B in the same period. While iPad sales have shown some signs of slowing down, Bloomberg said Apple still sold around 44 million iPads, and brought in almost $20 billion in sales from the tablets, over the last four business quarters. Last year Apple sold nearly $20 billion in iPads, whereas Microsoft's professional Surface line sold just $4.4 billion.

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