Friday, 25 May, 2018

New YouTube section provides better credit to songwriters, labels and more

YouTube to launch music streaming service on 22 May YouTube launching a new music streaming service on May 22
Laurie Berry | 17 May, 2018, 19:05

"The new feature, dubbed 'Music In This Video", will apply to both official music videos and - in what YouTube claims is a first for any platform - relevant user-generated content. Now, all videos with music will have artist, songwriter, label and publisher credits. Spotify added a similar feature to their platform earlier this year, which eventually led to the creation of "Music in this Video' for YouTube". When I read, "produced by", I wanted to know the significance of these credits and know more about who was being credited.

The section, called "music in this video, ' will start showing up on desktop and in the YouTube app under the 'show more" section.

YouTube's charm offensive with the music community cranks up a gear with the streaming giant's announcement overnight it will recognise the creators of the music on its platform.

YouTube to launch music streaming service on 22 May

More than half a billion videos on YouTube will, from today, carry credits covering songwriter, label and publisher data - and that's just the start. "Music in this video" will be apart of all videos on YouTube. If a fan-made video, for example, matches with content within the database, the copyright owner will be consulted to decide whether the offending video will be blocked from the platform, track the video's viewership statistics, or share the revenue from ads with the uploader. And the company vows that this is only the beginning, explaining that, "Through our industry partnerships, we will expand the scope and quality of data to ensure all creators are credited as completely and accurately as possible". It is accessible by expanding the video description and scrolling to the last section.

JT Meyers, CEO of mtheory, commented: "Artists invest significant creative energy and financial resources to create compelling music videos".

Björn Ulvaeus, songwriter, said: "The songwriter is every bit as important as the artist and deserves recognition".

Bookies brace for big hit as Government caps FOBT stakes at £2
Bookmakers have previously claimed moves to slash the maximum stake on FOBTs would lead to the loss of thousands of jobs in the industry.

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