Monday, 22 October, 2018

Floyd Mayweather again highest-paid athlete, per Forbes magazine

Conor McGregor Floyd Mayweather regains title as world's top earning athlete
Rita Gibson | 10 June, 2018, 09:48

Retired champion boxer Floyd Mayweather has reclaimed title as the world highest paid athlete on a top-100 list that features no Australians and not a single woman.

Three mega stars of Formula 1 have unsurprisingly made it to Forbes 2018 Top 100 highest-paid athletes list, and the names are equally predictable.

Brazilian footballer Neymar was 5th on the list with $90 million in earnings, his salary boosted by his record-breaking transfer from Barcelona to Paris Saint-Germain previous year.

Kohli was 89th on last year's list with estimated earnings of US$22m.

The final footballer in the list is Sergio Aguero, who is at No.86.

"There are two drivers of income for athletes, the amount they get paid and the endorsements that they have", said Jon Long, UK managing director of sports marketing research firm Nielsen Sports.

This is the place where Floyd Mayweather Jr. proves he's the champ at making money. He is shown to have a salary/winning of $4m and endorsements worth $20m.

Porsche renames Mission E to 'Taycan'
The Mission E concept generates almost 600bhp via a lithium-ion battery and two electric motors, one on each axle. What else do we know about the Taycan? The electric sports vehicle is expected to go on sale at the end of 2019.

Salaries and prize money are up significantly, but endorsement earnings fell for the second straight year to $ 877 million as companies watch their sports marketing budgets.

Tennis star Serena Williams was the sole female representative in the rankings past year and dropped off the new list after taking a break for the birth of her daughter.

Mayweather was enough to hold one fight, to a year to earn more than Cristiano Ronaldo and Lionel Messi combined. For the first time, a woman does not make the top 100.

Mayweather now has been the highest-paid athlete four times in the last seven years.

According to the 2017 top earning list of Australian athletes, former world number one golfer Jason Day would be the closest to cracking the list, having earned AU$18.9m a year ago.

See the full list here. American Football was the next most-represented sport with 18 players, followed by baseball with 14 and football with nine.

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