The company asked people to guess what the "B" could stand for.
Nearly immediately after IHOP president Darren Rebelez revealed news that the "b" in the restaurant's temporary new name - IHOb - will stand for "burgers," Twitter users began blasting the move as an "epic failure" and calling for the creative team behind the idea to be fired.
For the past week, fans of the restaurant wondered what the mysterious letter b represented. The chain says that the flip is only a marketing campaign to remind their customers that the International House of Pancakes is more than just a place to grab breakfast, but lunch and dinner as well.
Now that news of IHOP's new burger menu has officially been revealed, critics on social media are officially hating it.
"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster. It looks like there will seven different types of burger.
Burgers was a popular one.
The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California. The two were combined in 2007 under the Dine Brands Global name and make up more than 3,500 restaurants worldwide.
Prince George and Princess Charlotte stole the show as dad Prince William took part in a charity polo game yesterday. At once point, Savannah shushed George - as in, the future King of England - by putting her hand across his mouth.
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The Canadian government followed suit in April and directed the families of diplomatic staff in Cuba to return home. Recall that from China sent several American diplomats and their family members to undergo medical examinations.
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Trump and Kim meet where fantasy castle built on the hill
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