Thursday, 21 June, 2018

IHOP reveals what IHOB will stand for

Freda Brock | 11 June, 2018, 16:56

The company asked people to guess what the "B" could stand for.

Nearly immediately after IHOP president Darren Rebelez revealed news that the "b" in the restaurant's temporary new name - IHOb - will stand for "burgers," Twitter users began blasting the move as an "epic failure" and calling for the creative team behind the idea to be fired.

For the past week, fans of the restaurant wondered what the mysterious letter b represented. The chain says that the flip is only a marketing campaign to remind their customers that the International House of Pancakes is more than just a place to grab breakfast, but lunch and dinner as well.

Now that news of IHOP's new burger menu has officially been revealed, critics on social media are officially hating it.

ISRO’s PRL scientists discover an ‘EPIC’ planet
Very few such spectrographs exist around the world (mostly in the U.S. and in the Europe) that can do such precise measurements. However, calculations suggest that the heavy elements, ice, silicates, and iron content are 60-70 % of the total mass.

"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster. It looks like there will seven different types of burger.

Burgers was a popular one.

The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California. The two were combined in 2007 under the Dine Brands Global name and make up more than 3,500 restaurants worldwide.

IHOp has become IHOb, the International House of Burgers, serving up steak burgers any time of the day.

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