Monday, 20 August, 2018

IHOP reveals the ‘b’ in its new name, IHOb, stands for burgers

IHOb Just Announced What Their New Name Really Stands For IHOP reveals what IHOB will stand for
Freda Brock | 12 June, 2018, 08:43

Last week the International House of Pancakes announced that after 60 years, it's name is flipping to Ihob.

The restaurant chain announced Monday that the "b" in IHOb stands for burger.

Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today.

Steak n' Shake has yet to respond to what is clearly a gauntlet being thrown down, but Twitter was only too happy to let IHOp, sorry I mean IHOb, know how they felt about the switch. The company encouraged customers to guess what the "b" would stand for, but not many were guessing burgers.

It's hard to imagine the new name could be permanent, as the almost 60-year-old restaurant chain is best known for its pancakes and breakfast menu items. It also tweeted, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?"

Then again, there was plenty of skepticism to go around since the company's news release vaguely declares the name change is in effect "for the time being". "We're always going to be IHOP", he said moments after saying they weren't IHOP.

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The flapjack factory launched an advertising campaign Monday touting a $6.99 burger special with unlimited fries and a drink.

IHOP has temporarily changed its Twitter handle to "IHOb".

To learn more about the company's pivot in menu, we got in touch with IHOP's spokesperson, Stephanie Peterson.

But Wendy's didn't buy it, and trolled the pancake-turned-burger house.

Burger King took it a step further and altered its logo on all its social media platforms to "Pancake King".

"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce".

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