Burger King pulled a similar stunt, renaming the company "Pancake King" on Twitter and changing their logo to reflect that.
Haley added that "we've pancaked pancakes for 60 years now so it's the ideal time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers".
The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. "Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience".
"Burgers are really kind of unexpected for us, so we had to do something creative to get everyone's attention", IHOP president Darren Rebelez toldBusiness Insider.
Classic Wendy's! What do you think about the name change? IHOP reassured customers on Twitter.
IHOP executives are having fun with the name change.
"Then there's the matter of obscuring IHOP's hard-won reputation as a place to go for the first meal of the day", Millman continues. I rushed to Twitter and found that many like me were heartbroken by the seeming betrayal and were planning on turning their back forever on the 1,700-location chain of morning Americana.
"As it relates 'IHOb, ' I will say that they've done a great job at creating anticipation for what it was all about", says Bill McLaughlin, SVP Sales & Marketing at ShopAdvisor. Let's be truthful, the general public wasn't talking about IHOP, but now they are. The name change is not going over well with some IHOP lovers.
IHOP... sorry... IHOb is now in the middle of one of the most confusing yet hilarious marketing campaigns. And you have to give it to them, it's working.
And we imaging the marketing team, in response, was slapping high fives.
Italy shouldn't have to shoulder the burden by itself, he added, when other European countries aren't doing their fair share. Francesco Galietti, CEO of Policy Sonar, a Rome political consultancy and research firm, said that Mr.
Pro-government strikes began after Iranian-backed Houthi rebels ignored a deadline to withdraw by midnight (21:00 GMT on Tuesday). The past few weeks have been filled with frantic last-minute attempts to bring the rebels to the negotiating table - to no avail.
Divetechnoservices, one of the sanctioned firms, was awarded a contract to procure a submarine for the FSB, according to Treasury. These sanctions also target Russia's tracking of underwater communications in order to eavesdrop on world wide communications.
On a 12-month basis, both overall inflation and inflation for items other than food and energy have moved close to 2 per cent. In comparison, the Reserve Bank kept Australia's official cash rate at 1.5 per cent, its record low for the past 20 months .
But the company has been a target of some in law enforcement for rejecting efforts to allow easy access to iPhones. Companies including Cellebrite and Grayshift sell the devices, which plug into the Lightning port.
Multiple commands have been supported on Google Home speakers for a few months now but the support has been relatively limited. At the Google I/O 2018 , the company had announced the multiple actions feature , but it has just started to roll out now.
Muslims are now nearly at the end of their month-long fasting period known as Ramadan, which began on 16 May 2018. The date of Eid ul-Fitr typically varies from country to country , depending on whether the moon has been seen.
Huwaei has introduced a triple rear camera setup with its Huwaei P20 Pro and limited edition Huawei Porsche series smartphone. Especially, the Previous year Apple placed orders for the production of almost 100 million iPhone 8, 8 Plus, and X units.
Royal visit confirmed: Harry and Meghan coming to NZ
Since then the royal family balcony appearance has become an important royal tradition beloved by fans and photographers. It's official! The new royal couple exchanged their vows at a royal ceremony at Windsor Castle, near London, in England.
Anthony Martial wants Tottenham move
Martial is under contract for next season and the United also have the option for the 2019-20 season. How much would you be willing to spend in order to sign Martial this summer, Blues?
Reach out to those who may be struggling
Iggy Pop, Queens Of The Stone Age and Questlove were among the names to pay tribute to Bourdain after news broke of his death. The topic has returned to the spotlight after celebrities Kate Spade and Anthony Bourdain took their lives last week.
Urges U.N. cooperation as fighting flares in Yemen
As the last port controlled by the northern rebels, it is the lone source of humanitarian aid for millions across northern Yemen. Officials issued a statement Monday that Yemen analyst Adam Baron described as a "yellow light" for the Yemen offensive.
New Vivo Nex Phone Has No Notch, and Almost No Bezels
It's unknown what amount of RAM and storage it will come with but it's expected to have a price tag in the region of US$600. The Vivo NEX flagship edition with 128GB and 256GB of internal storage is priced at 4498 Yuan and 4998 Yuan respectively.
How anti-Trump hysteria helps the president on North Korea
We're hopeful that we can achieve that in the two and half years", he said , adding that there is "a lot of work left to do". A White House National Security Council official said some types of training would continue even after Trump's announcement.
USA, Canada and Mexico to host 2026 FIFA World Cup
It marks the fifth time the North African country has failed to secure the right to host the worldwide football tournament. The event will be the first to feature 48 teams, up from the current 32-team tournament, which begins on Thursday.
Raccoon scales high-rise in downtown St. Paul
By midafternoon, the raccoon had ventured an additional 10 stories up, its claws somehow digging in enough to continue. The animal made it to the roof early Wednesday, where the baited traps were waiting.