Friday, 14 December, 2018

IHOP changes name to promote burgers

Stock Image  Flickr Stock Image Flickr
Kayla Schwartz | 14 June, 2018, 16:34

Burger King is taking a shot at "IHOP" for temporarily changing its name to "IHOB " to promote the debut of its new burgers.

Burger King pulled a similar stunt, renaming the company "Pancake King" on Twitter and changing their logo to reflect that.

Haley added that "we've pancaked pancakes for 60 years now so it's the ideal time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers".

The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. "Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience".

"Burgers are really kind of unexpected for us, so we had to do something creative to get everyone's attention", IHOP president Darren Rebelez told Business Insider.

Classic Wendy's! What do you think about the name change? IHOP reassured customers on Twitter.

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IHOP executives are having fun with the name change.

"Then there's the matter of obscuring IHOP's hard-won reputation as a place to go for the first meal of the day", Millman continues. I rushed to Twitter and found that many like me were heartbroken by the seeming betrayal and were planning on turning their back forever on the 1,700-location chain of morning Americana.

"As it relates 'IHOb, ' I will say that they've done a great job at creating anticipation for what it was all about", says Bill McLaughlin, SVP Sales & Marketing at ShopAdvisor. Let's be truthful, the general public wasn't talking about IHOP, but now they are. The name change is not going over well with some IHOP lovers.

IHOP... sorry... IHOb is now in the middle of one of the most confusing yet hilarious marketing campaigns. And you have to give it to them, it's working.

And we imaging the marketing team, in response, was slapping high fives.

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