Sunday, 24 June, 2018

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

The popular chain said We assure you it is never our intention to offend our guests with the merchandise we provide The popular chain said We assure you it is never our intention to offend our guests with the merchandise we provide
Freda Brock | 14 June, 2018, 22:29

Takeisha Saunders of Dallas wants you to understand what the term "baby daddy" refers to in her culture, because the people who do the buying for Target don't. Really!?!? This was the only Father's Day card that featured a black couple!'

It's for occasions like this that American Greetings sells "I'm sorry" cards: The greeting card maker is apologizing after customers took issue with one of its Father's Day cards. Said Target, "It's never our intention to offend our guests with the merchandise we provide".

When set against a background of a black couple, the term caused offence to Target shoppers looking for Father's Day cards.

Saunders had found the particular card at a Rockwall, Texas, location but comments on her post detailed how the card was housed at stores across the country. "It's not sweet or nice. It's a term used to describe a deadbeat or absent parent", she wrote.

Maniacal McGregor back in court
Speaking outside the court, McGregor said: "I regret my actions that led me here today. Now, he is set to appear before the court, where there are a number of outcomes.

The interior of the card, which is produced by American Greeting, reads as follows: "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy!"

Still, Saunders tells Fox News she's hoping to "shed some light" on why the cards are offensive.

American Greetings protested that the discussion wasn't taking the wording inside the card into account, saying the copy makes clear that the card was "created for, and addressed to, a loving husband". "The card is made for black consumers, so I was disappointed it was the only one".

Target became aware of shoppers' concerns and began the process of removing the cards from its stores prior to the latest complains, and later responded to a concerned shopper's tweet with an apology early on Wednesday morning.

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