Wednesday, 12 December, 2018

YouTube rolls its music subscription services into 12 more markets

YouTube Music and YouTube Premium come to UK and 17 other countries - GSMArena.com news YouTube Music and YouTube Premium expand to Canada and 11 European markets
Freda Brock | 19 June, 2018, 00:27

YouTube Music also rolled out internationally, with the full album catalog of the Beatles part of the lineup.

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Speaking to Variety in Toronto, YouTube head of label relations Stephen Bryan added that the company will hold a series of launch events throughout Europe, but leave more traditional promotional routes for the US music service. YouTube also snuck in today's announcement that you can get three months of YouTube Music for free ($9.99 per month for a single account, $14.99 per month for a family plan after the free period runs out). Does YouTube have a plan to roll out YouTube Music into more markets this year?

In addition to YouTube Music, YouTube Premium (formerly YouTube Red) is also now available in the same 17 countries (see United Kingdom pricing table, inset). As of today, the service is available in 12 more countries.

At £11.99 per month, you can think of it as paying the usual £9.99 for the music streaming service, as well as getting a load of TV and movies that may well get more alluring over time, for just £2 per month extra.

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We had a short time to play around with the YouTube Music app at a launch event in London and it feels like a typically well-designed Google app. It will also offer automatic recommendations based on the artists and songs you have played before on the service, along with where you are now located, and what you might be doing.

In reality though, it's likely to be the sheer breadth of music available on YouTube that will provide much of the appeal.

It turns out there is a very good reason the apps are now co-existing: it's all about making sure that all functionality that Google Play Music users now enjoy is eventually ported over to YouTube Music - as it stands, this just isn't the case. "Obviously our goal is to have one music app experience; in order to achieve that we need to make sure we have one soft landing place for all Google Play Music consumers".

YouTube Premium has all the same perks as Music Premium, but expanded across all of YouTube and not limited to musical content. It adds a way to listen to songs and watch music videos with no ads, along with download support and background listening. It also lets you check out all of the current and future premium YouTube Originals video series, such as the recent Karate Kid sequel series Cobra Kai. It uses YouTube's recommendation smarts to help you find new music, plus there are playlists available, smarter searching for songs, and ad-free listening if you pay for the premium version. There's no word on when or if those customers will get a price hike.

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