Tuesday, 17 July, 2018

FIFA instructs broadcasters not to focus on 'hot women' at football games

FIFA Ask Broadcasters To Reduce Shots Of Attractive Female Fans Sexism bigger problem than racism at World Cup, anti-discrimination body says
Rita Gibson | 13 July, 2018, 16:58

World football governing body FIFA has warned broadcasters airing the world cup to stop focusing on "hot women" in the crowd during matches.

"We've done it with our host broadcast services".

Racism was predicted to be the main World Cup problem because of longstanding issues in Russian soccer and other European fan bases.

FIFA's diversity chief Federico Addiechi has said the organisation will talk with broadcasters and its own TV production team to show fewer shots of attractive women.

"This is one of the activities that we definitely will have in the future - it's a normal evolution", Addiechi said when asked whether it was now an official policy.

However, he acknowledged that the number of incidents on the streets may have been 10 times higher but not reported.

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According to Forbes , the businesswoman has in less than three years amassed a fortune of 900 million USA dollars (£680 million). Kylie, 20, who is a fashion guru and the youngest of the Kardashian clan, starting selling her own cosmetics three years ago.

This led to some criticism but Addiechi said various elements, such as cooperation of the country's federation, were taken into account in determining sanctions.

Several Russian women have also been accosted by fans attending the tournament.

Once all of the qualified teams for the final competition were known, FIFA developed a test distribution plan (TDP) based on an analysis of doping risks for football.

The research sampled more than 100 pictures from mainstream media reports and found the most popular stories and images about women focused on young and slender fans in the stands, The Conversation reported. About 700,000 of the Fan IDs went to global visitors, he said.

Samoura asked Matviyenko to convey to Russian President Vladimir Putin FIFA's "profound appreciation for everything that he has done to make it possible for the world to watch the handsome game".

FIFA's warning to broadcasters comes ahead of the World Cup final between France and Croatia. Photo agency Getty Images recently came under fire after it published a photo gallery of "the hottest fans at the World Cup".

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