Monday, 24 September, 2018

Politicians, Bollywood stars lose followers as Twitter goes on a clean-up drive

Katy Perry Katy Perry's followers dropped by 2,816,619
Freda Brock | 13 July, 2018, 17:37

Pop music artist Katy Perry, whose account is the most followed, lost more than 2.8 million followers on Thursday, a 2.6 percent fall from the day earlier.

Although losing 2 million followers is undoubtedly a significant drop, proportionally speaking it's not necessarily huge.

USA singer Katy Perry, the most-followed user on Twitter, and Lady Gaga lost about 2.5 million followers. The accounts that Twitter was purging today were locked accounts that the company "detected sudden changes in account behaviour" and if the owners didn't validate their accounts, they were henceforth purged.

"Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate".

Social blade, a software that helps track social media stats, threw interesting insights into how politicians fared after Twitter's war on fake followers.

"Our digital ecosystem is being polluted by a growing number of fake user accounts, so Twitter's commitment to cleaning up the digital space should be welcomed wholeheartedly by everyone, from users of the platforms, to creators and advertisers", Unilever Chief Marketing Officer Keith Weed wrote in an email to Bloomberg.

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Three centrist Democrats facing reelection in states Trump won by double digits voted to confirm Justice Neil M. As the town manager of Chevy Chase, Maryland, Kavanaugh's wife makes $66,000 annually.

A Twitter Inc policy change on Thursday to increase the service's credibility cost its 100 most popular users about 2 per cent of their followers, on average, according to social media data firm Keyhole. By late Thursday night, the president had officially lost close to 196,000 followers as the purge kept on going.

It added, "This week, we'll be removing these locked accounts from follower counts across profiles globally".

Twitter had warned that as a result of the move, the number of followers displayed on many profiles may go down.

Having a strong follower base on Twitter is a thing of pride for many, but it serves a greater goal to celebs and social media influencers, who can negotiate deals with advertisers by boasting their impressive follower count.

However, Vijaya Gadde, from Twitter's trust and safety team made it clear that most of these accounts still have real people behind them.

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