Thursday, 20 September, 2018

Apple's New Lineup: iPhone XS, XS Max and (Slightly) Cheaper XR

Big hitters Big hitters
Kayla Schwartz | 13 September, 2018, 23:57

Inside the new Apple Watch 4, we see Apple transition to a new SiP (Silicon in Package) design with a new S4 SoC containing for the first time a custom Apple designed CPU and GPU. But that's exactly what the iPhone XR has managed to do at the 2018 iPhone launch event.

The new iPhones hit the stage last night and, of course, Apple has a bunch of promotional material to help hype them up.

"With the new iPhone X line-up and its pricing repositioning, Apple demonstrates once again it excels at extending the lifecycle of its product portfolio through incremental innovation, impressive technical specifications boosting the performance of its devices and smart marketing", said Forrester analyst Thomas Husson. But, people are already reading it as X, and that's likely to catch on. Rusted-on Apple fanatics will always plump for the newest model.

The iPhone XS and iPhone XS Max will support dual SIM and dual standby functionality. While buying the newest model means you won't suffer the "outdate blues" so quickly, you'll be paying a significant premium to do so. The trio of new devices offers a chance to do the same. Is this an SNL skit?' another user commented.

The tech blogger and well-known Apple watcher John Gruber also weighed in, noting that he could find a picture of an AirPower mat but no mention of the product by name on Apple's site.

RIP iPhone: Apple discontinues its flagships
It is worth noting that Apple has reportedly discontinued select handsets including iPhone X , iPhone 6S and iPhone SE in the US. Arguably the most notable new product: the iPhone Xr delivers iPhone X style with a price cut and some caveats.

Apple's cheapest flagship, the iPhone XR will be available starting Rs 76,900 for the 64GB variant, going all the way up to Rs 81,900 for the 128GB and Rs 91,900 for the 256GB variant.

"At 1,099 dollars it's the most expensive iPhone to date, but I have little doubt that it'll be a huge success". What it lacks in dual-camera-ness it makes up for with computational photography: the iPhone XR can - like the Google Pixel line - do Portrait Mode using its single camera thanks to improvements to the image signal processor, neural engine, and algorithms.

In Germany, the 512GB iPhone XS Max costs 1.649 euros or $1,917, a $468 difference. The Max has a larger display than the usual Plus size phones but a similar body.

The iPhone Xs contains a 5.8-inch "Super Retina" OLED display while the Xs Max has a 6.5-inch version of the same display. Apple promised a few other improvements over last year's model that will require some real-world tests to vet: better cameras, a faster processor and a slightly longer battery life.

"I really wish when I was younger we had these tools", Nash said. It is also running on the new 7nm A12 Bionic Chip and it retains the same 12MP f/1.8 main camera that's assisted with OIS.

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