Thursday, 13 December, 2018

The Walking Dead's Season 9 Premiere Is One of Its Lowest Ever

Freda Brock | 10 October, 2018, 21:44

It's also a 50 percent drop even just from the premiere for a year ago. Nevertheless, this year's "The Walking Dead's low rated premiere" story yields a startling statistic.

The previous demo low for a premiere, 2.7, was held by the October 2010 series launch, which in total audience drew 5.4 million viewers.

The Walking Dead Season 9 premiered on Sunday, but it drew in a relatively small viewership. But this wasn't just bad news in terms of season premieres-Season 9's first episode is almost tied with the series' lowest rating for any episode in the key demo, with a Season 1 episode's 2.4 rating standing as the lowest rated episode thus far.

The people who watched The Walking Dead's Season 9 premiere liked it, which is good news for AMC.

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What might serve as the lemonade from the proverbial lemons here is the number of overall viewers has not quite reached a low.

Goldman Sachs downgraded AMC to a sell from a neutral rating late last week, and yesterday the stock fell more than 7% after the premiere numbers were released. The Season 9 premiere was also down approximately 50% in the key demo and 47% in total viewers compared to the Season 8 opener, which drew a 5.0 and 11.4 million viewers past year.

Though these numbers show a stark downward trend for AMC, its Premiere online subscription service had its biggest single day for new signups after the premiere episode was made available a full day prior to its televised debut. (AMC did not say how many people signed up, however.) But Walking Dead will continue to tower over all other series on cable. The series - with new showrunner Angela Kang in the driver's seat - had a lot of exposition to cover in the season 9 opener. Among them are the repetitive storylines, Negan's continued presence, and the lackluster zombie action.

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