Tuesday, 13 November, 2018

Xiaomi officially enters United Kingdom market with major retailer backing

Xiaomi's phones come to the UK with the Mi 8 Pro and Redmi 6A Xiaomi officially enters the UK with the Mi 8 Pro
Kayla Schwartz | 10 November, 2018, 14:25

Chinese phonemaker Xiaomi is releasing its first handset in the United Kingdom, as the company seeks to expand its reach beyond Greater China.

The unbelievable promotion is part of a limited time "doorcrasher special" deal to mark Xiaomi's launch into the United Kingdom market.

The new phone will be made available for RM 2399 at Authorized Mi Store throughout Malaysia starting from tomorrow onwards.

According to the leak, the Mi Mix 2, Mi 8 SE, Mi 8, Mi 8 Explorer, Mi 8 Pro, and Poco F1 are all set to receive the updates to Pie before the end of the year, with a Q4 2018 rollout being specified. The new handset will cost £499 and goes on sale on 9 November. The Mi 8 Pro is now available in Xiaomi's home market - China and in the United Kingdom, where it retails for GBP 499.99, which is roughly around Rs 47,300. However, the brand is now officially coming to the United Kingdom and will hook up with tech distributors like Amazon, Three, CPW and John Lewis - as well as opening a flagship Mi Store in Westfield London.

Walmart releases its Black Friday ad for holiday shoppers
Many retailers offer Black Friday deals both in store and online, with some launching deals earlier in order to beat rivals. For consumers who prefer in-store shopping, stores will be open at 5 p.m. on Thanksgiving until 1 a.m. on Friday, Nov. 23.

Xiaomi's United Kingdom product line-up is led by the Mi 8 Pro, which has a dual camera powered by artificial intelligence, a 6.21 inch high-definition AMOLED display, a pressure sensitive in-display fingerprint sensor and a transparent glass back cover.

This marks the first time the handset has been released outside of mainland China. As for the configurations, the Mi 8 Pro comes with a dual camera setup on the rear with a primary sensor of 12-megapixel for wide-angle shots and secondary sensor of also 12-megapixel.

During the announcement, Xiaomi said there would be a "limited number" of people able to bag the £20 discount, however, it did not specify the exact numbers.

Prior to the company's official debut in the UK, Xiaomi already had a presence in the European market with Spain where the company has 10 stores. As of today, Xiaomi is now sold in 74 markets worldwide.

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