Sunday, 17 February, 2019

Bud Light touches nerve with corn syrup Super Bowl ads

This undated image provided by Anheuser Busch shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot 'Game of Thrones' Makes Surprise Appearance in Bud Light's Super Bowl Ad
Kayla Schwartz | 07 February, 2019, 18:40

The spots trolled rival brands that use corn syrup.

The Mountain finishes the Bud Knight off with his bare hands, but the defeat of the lager maker is literally overshadowed by the appearance of a giant fire-breathing dragon, which incinerates the Bud Knight and everyone on set. "And what better way to do it than to call on our medieval characters?"

Following the ads, the National Corn Growers Association tweeted at Bud Light that "America's corn farmers are disappointed in you".

The Bud Light commercial starts out with a king and queen at a jousting event enjoying Bud Lights, while they and crowds of spectators cheer on the "Bud Knight", who faces a mysterious opponent. Reporter Sarah Kaplan suggested the "next $10 million could go toward better health benefits, parental leave, equal pay, and more jobs for reporters?"

"Bud Light. was the top choice and jumped on board immediately", the brewer said.

Freezing rain causes power outages, ices Midwest roads
"It started out with ice pellets, that turned to snow and then we saw some rain and now a little bit of freezing rain", he said . The city has said that the second round of salting on local roads will begin overnight Thursday and continue for up to 24 hours.

"Anheuser-Busch fully supports corn growers and will continue to invest in the corn industry", a spokesman told the Wall Street Journal.

The Anheuser-Busch InBev brand and Wieden & Kennedy used the first long ad to consummate a two-step messaging process that it began in mid January, by announcing that it would break new ground in the beer industry by adding a prominent ingredients label to its outer packaging. "Bud Light's Super Bowl commercials are only meant to point out a key difference in Bud Light from some other light beers", it said in a statement. "Starting to talk about ingredient transparency will help elevate beer as a category and hold us to a higher standard".

Some observers are wondering if the ad would be effective.

"At MillerCoors, we're proud of our high-quality, great-tasting beers", the company wrote on Twitter.

"How is Bud Light now producing more Game of Thrones content than George R.R. Martin?"

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