Monday, 25 March, 2019

Comment | YouTube Music: Google is late to the party

YouTube Premium, YouTube Music launched in India; pricing starts Rs 99 Google launches YouTube Music in India, takes on Spotify, JioSaavn
Freda Brock | 15 March, 2019, 18:57

YouTube has announced the launch of YouTube Music, a new music streaming service, in South Africa.

If you are already subscribed to Google Play Music you get free access to YouTube Music Premium.

Google has also introduced YouTube Premium on the lines of Amazon Prime Video and Netflix, offering videos, and originals such as Cobra Kai, BTS: Burn The Stage. There is also an introductory offer - three months of free subscription for YouTube Music Premium.

YouTube Music is a made-for-music app and web player with official songs, albums, thousands of playlists and artist radio plus YouTube's catalog of remixes, live performances, covers and music videos that the company claims one can't find anywhere else - all simply organised and personalised. YouTube has launched YouTube Premium, YouTube Originals and YouTube Music in India from tonight - the services were launched globally last June.

YouTube Music will also keep users updated on what is trending via the Hotlist screen-today in India, it features Bollywood film "Luka Chuppi", "Petta - Marana Mass Official Video", and "Thassadiyya Full Video Song" among others.

The music streaming version of the YouTube app was launched in 2015 but for a long time, India was not on the list of the coveted countries that had access to it. To be sure, Hungama has been offering music videos on its app for a while and Gaana, which is now offering embedded YouTube videos on its app, is also planning to launch its own video library, according to a report by online publication, The Ken. A use case would be where you can create a playlist of your favorite songs, download them offline, and access whenever and wherever you want.

Why signing Earl Thomas will save the Ravens’ defense in 2019
Seattle will host the Ravens at CenturyLink Field next season, though, so Thomas will make a quick return to Seattle. Mosley, Za'Darius Smith and Joe Flacco, among others, but they have added the likes of Earl Thomas and Mark Ingram .

Google's free streaming platform gained momentum with music fans by adding a channel for T-Series, which calls itself the country's largest record label, and which has become the world's most-watched YouTube channel.

Along with YouTube Music, YouTube Premium is also now available in India.

The biggest advantage for Youtube Music is that, more than 25 crore Indians already use Youtube on their mobiles, and this, can be the gamechanger for Youtube Music. It also offers background playback and offline downloads. To avail the offer, users need to pay Rs. 129 a month. Nearly all of these services, except Amazon Music, have paid plans starting Rs. 99.

Are you a Youtube Premium and/or Youtube Music paid subscriber?

If you are into Google's ecosystem for music, videos, and what not, you will surely enjoy the plethora of options you get with the Premium.

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