NBC Taps YouTube Star Lilly Singh to Fill Carson Daly's Late-Night Slot
15 March, 2019, 22:26
It stands to reason that Singh will have a better fighting chance to gain traction in the late-night space with the heft of NBC's marketing budget and its ability to use The Tonight Show and Late Night with Seth Meyers as additional promotional tools leading into her 1:35 a.m. ET time slot.
"Singh's popular YouTube channel, where she's known as "||Superwoman||", has more than 14.5 million subscribers; she's also an actress, with recent roles on Life in Pieces and in HBO's Fahrenheit 451.
Lilly Singh shared her joy on Instagram as she wrote, "I can't even believe I am writing this caption".
Despite Singh's vast following on YouTube (14 million subscribers), a YouTube star's journey to TV doesn't always guarantee success.
The new show, which launches in September, will make her the only woman to host a late-night talk show on a major network, the only woman of colour on late-night television, and the only LGBT+ person.
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Singh's prime placement on NBC can not be overstated, however, and it's genuinely nice to see the network choosing someone like her to take over for Daly given the late-night genre's "boys' club" feel for decades.
"A Little Late" will include interviews, comedy sketches and "signature elements".
At the moment, there are no female late-night hosts on broadcast networks.
Not only does Singh bring a new perspective to late-night because she is a woman of color, but she is also bisexual. "We can't wait to get started".
Singh will also be a producer on the show, along with Polly Auritt, who is the head of Singh's production company, Variety reported. The move comes in the wake of Carson Dalyannouncing he's stepping down as the host of Last Call. "This has been SO long in the making and I'm so happy I can finally share this with you". But now I'm fully embracing them as my superpowers ...
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